Is the new advertising campaign of AXE Deodorant the new fashion hit?
The beautiful angels falling from the sky are some of the most recognized european top models. Sara Sampaio from Prtugal, Betty Adewole and Frances Phillips from the UK, Josipa Jankovic and Magda Kleblanska.
“Even Angels will Fall” is AXE’s moto. Will the Fashion Industry “fall” in the name of AXE Excite?
What we can say for sure, is that this is one of the best campaigns of AXE.
Whatch the video campaign:
Directed by Rupert Sanders.