Monthly Archives: November 2011

The fashionable charity teddy-bear!

So cute, so fashionable and for such a great purpose, Pudsey, the BBC mascot bear for children in need has been redesigned by famous british designers for an internet auction.

The fashionable bears, one-of-a-kind, will be sold in the BBC Children in Need online auction and the money will be donated to disadvantaged children in the UK.

This time we won’t discuss about this Marketing approach of the British Fashion Houses and Designers  but let’s enjoy the creations and give the children our warmest smile and our love!

From left Jonathan Saunders, PPQ, Mulberry, Giles Deacon, Kate Hillier, Liberty, Henry Holland, Patrick Grant and Erdem.

H&M hits again with a new collaboration!!

While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the The Girl with the Dragon Tattoo” movie.

 


Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.

The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.


It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!

What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!

Watch the related video presenting this new collaboration of H&M:

Watch the movie trailer:

Read also my previous post about H&M cross marketing and collaborations.