Category Archives: General

More than a lookbook! (Part 1)

The famous designer Christian Louboutin and the photographer Peter Lippmann worked together to present the new lookbook for the designer’s F/W 11-12 collection.

Inspired by famous classic portrait paintings they have presented an artistic lookbook that can be exhibited in art galleries and museums, not only in a fashion store.

If we consider the Marketing approach this is a campaign that noone will ever forget!

Let’s take a look on the pictures:

“Mary Magdalene with oil lamp” by Georges de la Tour

“Elisabeth of Austria” by Francois Clouet

“Santa Dorotea” by Francisco de Zurbaran

“Portrait of a Girl” by Jean Babtiste Camille Corot

“Portrait d’une Negresse” by Marie-Guillemine Benoist

“Marquise d’Antin” by Jean-Marc Nattier

“Arrangement in grey and white / Wistler’s Mother” by Whistler

Read also: “More than a lookbook! (Part 2)

Do it like Canadians!

While Canadian Fashion is increasing rapidly year by year, H217 website was created in order to include portfolios, creative ideas and profiles of people who work in the fashion industry!


Rémi Guertin
, Photographer and Creator of H217, answers our question about what is H217:

“The idea behind H217 is to join content and portfolios, which is uncommon on the web. So the heart of H217 is the «salles de nouvelles» (news room) where to find fashion blogs, information about museums, expos, world news, jobs, etc.

Fashion designers have a special place because their RSS feeds are gathered on H217. They appear on the front page and they have a dedicated search engine.
For other professionals, H217 is offering the traditional «casting calls», a place for presenting expositions and the «projects» page where members can talk about their ongoing projects.

H217 is written mainly in French, there is just enough English websites for one to find its way, although in the news room is RSS Feeds are gathered in French and English too.”

From our part we have to say that H217 is a great idea of internet promotion and let’s hope that soon we may see a website like this one in Greece.
Should sponsors think about that too?

Special thanks to Rémi Guertin for his interest in burningstages and for the time taken to describe H217.

Celebrities in fashion

One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.

With this action fashion companies achieve brand awareness and recognition through faces of great influence.

We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.

Some of the advertising campaigns we saw in 2011 are listed below.

Juliane Moore for TalbotsJulianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus

Rafael Nadal for Armani Jeans & Underwear

Megan Fox for Armani Jeans & UnderwearMegan Fox for Armani Jeans & Underwear

Blake Lively for Chanel

Tom Brady for Under Armour

January Jones for Versace

Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir

 

Monica Belucci and Dolce Gabbana in Martini Gold

Haute Couture Fashion Week Review

A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.

Presented and created to show the magic world of fashion and the “dreamland” of haute couture!

Read more: Highlighting the Paris Haute Couture for SS11

Mary Katrantzou – The Greek Designer who conquered London

Mary Katrantzou is the greek designer who conquered London’s fashion runways with her digital prints.  She won the Swiss Textile Award 2010 and created her own brand.

Watch her latest catwalk in London SS11 and her interview in the following video.

Nick Night: A Tribute to Alexander McQueen

A video created by Nick Night, Photographer & Director of showstudio.com. A tribute to Alexander McQueen!!!

Credits:
Alexander McQueen, Fashion Designer
Bjork, Musician
Edward Enninful, Stylist
Nick Night, Photographer

ACNE jeans

A case study about ACNE Fashion & Denim!
Presenting its progress and development through years! Now it has become one of the top-selling brands in Sweden!!!
ACNE JEANS

Burning Stages is Here!!!

Let’s try to create a real fashion blog, where all fashion shows and events will be shown! All the designers especially the new ones can publish their work! And every other person who work in the fashion industry can present his work and contact details!

Send me any information about you and it will be posted on the Fashion Portfolios section!