Tag Archives: design

The fashionable charity teddy-bear!

So cute, so fashionable and for such a great purpose, Pudsey, the BBC mascot bear for children in need has been redesigned by famous british designers for an internet auction.

The fashionable bears, one-of-a-kind, will be sold in the BBC Children in Need online auction and the money will be donated to disadvantaged children in the UK.

This time we won’t discuss about this Marketing approach of the British Fashion Houses and Designers  but let’s enjoy the creations and give the children our warmest smile and our love!

From left Jonathan Saunders, PPQ, Mulberry, Giles Deacon, Kate Hillier, Liberty, Henry Holland, Patrick Grant and Erdem.

H&M hits again with a new collaboration!!

While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the The Girl with the Dragon Tattoo” movie.

 


Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.

The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.


It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!

What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!

Watch the related video presenting this new collaboration of H&M:

Watch the movie trailer:

Read also my previous post about H&M cross marketing and collaborations.

Converse: A great example of Marketing Revamp Strategy

Converse is one of the most famous shoe brands in the world. Having different collections of every day shoes, it is a high selling brand with fans mainly of the young ages but with various social, economic or styling diversities.

The history of Converse is really interesting and their Marketing Strategy really clever. The brand has changed its characteristics measuring the needs of their customers and the style of its period.

Let’s go through the years and see how the brand was revamping during its history.“In 1908, Marquis Mills Converse decided to start a rubber shoe company.
What was different with Converse shoes? It was the first company to send its products directly to shops by-passing the retailers.

1908 – 1918
Although Converse was producing tires (???) they noticed that a new sport was born. Basketball was gaining more fans every day.
What did they do? Exactly, they started producing rubber shoes for basket!

1918 – 1928
Chuck Taylor joins Converse Rubber Company. Lover of basketball, his main thought was to promote the sport and, for sure, sell the desired amount of shoes.

1928 – 1938
Badminton was another famous sport that period. Of course, Converse had a badminton sneaker in its collection.
How to promote it though…
Is there any more clever way than to use a badminton athlete to sign the shoe? In 1935 the badminton shoe took the name of Jack Purcell, 5-times Canadian champion and considered to be the world badminton champion.

1938 – 1948
Here comes a period that changed the whole world! World War II is here…
Could Converse be out of it? No!
The Company focuses its manufacturing to servicemen. Footwear, apparel, boots for pilots and army servicemen, parkas and rubber protective suits and ponchos!

1948 – 1958
Rock & Roll baby!!!!
Leather jackets, blue jeans and high-top sneakers.
Sneakers??? Yes, you heard sneakers… What do we understand?
Converse rules in high-top sneakers!!!

Also, National Basketball Association is getting started!
basketball, remember?

1958 – 1968
Rock & Roll and Basketball is the new trend!
Converse rules in both! All Stars come in new colours, this is the time for the Company to win more fans! They start to sell in the UK too!

1968 – 1978
All Stars sneakers are changing… Here comes fashion!
Colourful suede, with a big star on the side is the new basketball trend. But, also the new generation loves them, rockers, skaters, rebellious souls can’t resist to them.
In 1976, the Basketball needs a new vibe! What’s that?
The new Pro Leather All Star sneakers! Again Converse rules.

1978 – 1988
The Weapon sneaker conquers all teams throughout ’80s and ’90s. In 1986, we have the “Choose your Weapon” advertising campaign, featuring what?
Right, basketball players!!

1988 – 1998
The Weapon sneaker rules! But Converse as we have seen can’t rely just to one shoe series… What we have now?
The brand new All Star 2000 is presented and more than 1 million people could not resist to it!

1998 – 2008
The brand is entering its second century of life being always one of the top-selling shoes in the world! Not only for basketball or Rock & Roll but you may find them everywhere! Even with suits…”

This is how a brand changes its image and products depending on the trends, musts, even war (!!!). The identity though is always the same!
And if this seems to be really easy to think of, just keep in mind that we are referring to the beginning and middles of 1900!!!

We love Converse, that’s for sure…

Source: ABOUT CONVERSE / Official converse website

More than a lookbook! (Part 2)

Following my previous post about the new F/W 11-12 lookbook of the famous designer Christian Louboutin with the collaboration of the photographer Peter Lippmann, which was inspired by famous classic portrait paintings, I was curious to see the paintings and compare them with the photos of the lookbook.

Trully I was amazed…

I have created a collage with the two pictures. On the left you will see the pictures of Louboutin’s lookbook and on the right the real painting.

Take a look and I am waiting for your comments!

“Santa Dorotea” by Francisco de Zurbaran (1648)

“Elisabeth of Austria” by Francois Clouet (1571)

“Portrait of a Girl” by Jean Babtiste Camille Corot (1857)

“Mary Magdalene with oil lamp” by Georges de la Tour (1635)

“Marquise d’Antin” by Jean-Marc Nattier (1738)

“Portrait d’une Negresse” by Marie-Guillemine Benoist (1800)

“Arrangement in grey and white / Whistler’s Mother” by Whistler (1871)

Such inspirational work…

Read also: “More than a lookbook! (Part 1)”

More than a lookbook! (Part 1)

The famous designer Christian Louboutin and the photographer Peter Lippmann worked together to present the new lookbook for the designer’s F/W 11-12 collection.

Inspired by famous classic portrait paintings they have presented an artistic lookbook that can be exhibited in art galleries and museums, not only in a fashion store.

If we consider the Marketing approach this is a campaign that noone will ever forget!

Let’s take a look on the pictures:

“Mary Magdalene with oil lamp” by Georges de la Tour

“Elisabeth of Austria” by Francois Clouet

“Santa Dorotea” by Francisco de Zurbaran

“Portrait of a Girl” by Jean Babtiste Camille Corot

“Portrait d’une Negresse” by Marie-Guillemine Benoist

“Marquise d’Antin” by Jean-Marc Nattier

“Arrangement in grey and white / Wistler’s Mother” by Whistler

Read also: “More than a lookbook! (Part 2)

Do it like Canadians!

While Canadian Fashion is increasing rapidly year by year, H217 website was created in order to include portfolios, creative ideas and profiles of people who work in the fashion industry!


Rémi Guertin
, Photographer and Creator of H217, answers our question about what is H217:

“The idea behind H217 is to join content and portfolios, which is uncommon on the web. So the heart of H217 is the «salles de nouvelles» (news room) where to find fashion blogs, information about museums, expos, world news, jobs, etc.

Fashion designers have a special place because their RSS feeds are gathered on H217. They appear on the front page and they have a dedicated search engine.
For other professionals, H217 is offering the traditional «casting calls», a place for presenting expositions and the «projects» page where members can talk about their ongoing projects.

H217 is written mainly in French, there is just enough English websites for one to find its way, although in the news room is RSS Feeds are gathered in French and English too.”

From our part we have to say that H217 is a great idea of internet promotion and let’s hope that soon we may see a website like this one in Greece.
Should sponsors think about that too?

Special thanks to Rémi Guertin for his interest in burningstages and for the time taken to describe H217.

Helena Paparizou & Apostolos Mitropoulos

Apostolos Mitropoulos and Helena Paparizou worked together and created one of the first really fashionable video clips in Greece.

Apostolos, a fashion designer of the new generation of greek designers with his eccentric style and his muse Helena, one of the most famous greek pop singers, they collaborated for her new video clip of the song “Baby it’s over” which had been a great hit in greek and european radios from the first time it was presented.

Helena presented for the first time her new song during “MAD Walk” a show which combines Music & Fashion. During “MAD Walk”, we saw Helena singing “Baby it’s over” and a catwalk with Apostolos’ clothes.

Enjoy the new clip and a great song!

Celebrities in fashion

One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.

With this action fashion companies achieve brand awareness and recognition through faces of great influence.

We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.

Some of the advertising campaigns we saw in 2011 are listed below.

Juliane Moore for TalbotsJulianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus

Rafael Nadal for Armani Jeans & Underwear

Megan Fox for Armani Jeans & UnderwearMegan Fox for Armani Jeans & Underwear

Blake Lively for Chanel

Tom Brady for Under Armour

January Jones for Versace

Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir

 

Monica Belucci and Dolce Gabbana in Martini Gold

The “Oscar Fashion Show”

May anyone deny that the Oscars is not one of the biggest and most expensive fashion shows?

The world’s best designers and the most top recognised models walked on a “red catwalk” most known as the red carpet.

Let’s take a look at what the stars chose to wear for the Oscar’s 2011 Ceremony.

scarlett_johannson_d&gScarlett Johansson in D&G

reese_witherspoon_armani_priveReese Witherspoon in Armani Prive

nicole_kidman_diorNicole Kidman in Dior

natalie_portman_rodarteNatalie Portman in Rodarte

mila_kunis_elie_saabMila Kunis in Elie Saab

hilary_swank_gucciHilary Swank in Gucci

halle_berry_marchesaHalle Berry in Marchesa

hailee_steinfeld_marchesaHailee Steinfeld in Marchesa

gwyneth_paltrow_ckGwyneth Paltrow in Calvin Klein

cate_blanchett_givenchyCate Blanchett in Givenchy

anne_hathaway_valentinoAnne Hathaway in Valentino

 

You may also want to seeWorld’s most weird catwalks

Haute Couture Fashion Week Review

A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.

Presented and created to show the magic world of fashion and the “dreamland” of haute couture!

Read more: Highlighting the Paris Haute Couture for SS11