One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.
With this action fashion companies achieve brand awareness and recognition through faces of great influence.
We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.
Some of the advertising campaigns we saw in 2011 are listed below.
Julianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus
Rafael Nadal for Armani Jeans & Underwear
Megan Fox for Armani Jeans & Underwear
Blake Lively for Chanel
Tom Brady for Under Armour
January Jones for Versace
Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir
Monica Belucci and Dolce Gabbana in Martini Gold
Posted in Creation, Designers, Fashion, Fashion Case Studies, Fashion Marketing, General, Menswear, Womenswear
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