While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the “The Girl with the Dragon Tattoo” movie.
Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.
The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.
It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!
What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!
Watch the related video presenting this new collaboration of H&M:
Watch the movie trailer:
Read also my previous post about H&M cross marketing and collaborations.
Posted in Creation, Designers, Fashion, Fashion Case Studies, Fashion Marketing, Videos, Womenswear
Tagged 2011, accessories, advertising campaign, advertisment, brand, campaign, case, colette, collaboration, design, designers, dirty look, divided H&M, dragon, Dragon Tattoo, fashion, film, h&m, jeans, Lisbeth Salander, marketing, models, movies, new, new collection, promotion, Stieg Larsson, styling, t-shirts, tattoo, the girl with the dragon tattoo, trailer, trilogy, Trish Summerville, urban style, versace, video, womenswear
Fashion Designers have always been working on how to dress people and creat new designs for clothes and accessories.
But the fashion industry had always been using a provocative way to promote and advertise the brands!
Nudity in fashion is used in advertisments really often. We have seen beautiful models being naked in front of the camera in order to promote fashion products and brands.
Except of models we have also seen naked Designers who took their clothes off to advertise their brands. We could say that these campaigns are so clever because people have seen them, discussed them and criticized them but most of all people remember them. And this is what counts in a campaign!
Let’s take a look on their naked pictures.
Yves Saint Laurent was captured naked by Jeanloup Sieff and the picture was used in 1971 for the campaign of YSL’s first eau de toilette “Pour Hommes”.
Marc Jacobs is a designer who really loves to show his naked body.
In 2008 Marc takes his clothes off to advertise the new Louis Vuitton bag, photographed by Terry Richardson.
In March 2010 he gets naked again to promote his new fragrance for men “BANG”. The photographer who captured him now is Juergen Teller.
Vivienne Westwood posted naked on a couch in front of Juergen Teller’s camera. The pictures were not use for a campaign but surely there were discussed a lot! The designer has already said “Fashion is about eventually being naked“.
Tom Ford has also been naked in front of the camera of Steve Klein for W magazine.
That’s it for now…
We hope to see some more pictures from our beloved designers…
I am sure we will!!! 😉
Posted in Creation, Designers, Fashion, Fashion Marketing, Lookbook, Menswear, Womenswear
Tagged 1971, 2008, 2010, accessories, advertis, advertising campaign, advertisment, bang, brand, brands, campaign, campaigns, clothes, couture, designers, eau de toilette, fashion, fashion industry, fashion marketing, fragrance, jeanloup sieff, Juergen Teller, louis vuitton, magazine, marc jacobs, marc jacobs naked, marketing, marketing strategy, models, naked, naked designers, nude, nude designers, pictures, pour hommes, promotion, provocative, Steve Klein, styling, Terry Richardson, Tom Ford, Tom Ford naked, Vievienne Westwood, Vivienne Westwood naked, W, W magazine, ysl, yves saint laurent, yves saint laurent naked
Apostolos Mitropoulos and Helena Paparizou worked together and created one of the first really fashionable video clips in Greece.
Apostolos, a fashion designer of the new generation of greek designers with his eccentric style and his muse Helena, one of the most famous greek pop singers, they collaborated for her new video clip of the song “Baby it’s over” which had been a great hit in greek and european radios from the first time it was presented.
Helena presented for the first time her new song during “MAD Walk” a show which combines Music & Fashion. During “MAD Walk”, we saw Helena singing “Baby it’s over” and a catwalk with Apostolos’ clothes.
Enjoy the new clip and a great song!
Posted in Creation, Designers, Fashion, Fashion Marketing, Fashion Shows & Events, Videos, Womenswear
Tagged 2011, apostolos, baby, baby it's over, brand, campaign, catwalk, chic, collaboration, couture, defiles, design, fashion, helena, it's, marketing, mitropoulos, models, new, paparizou, promotion, pver, shows, singer, song, styling, video, video clip, womenswear
One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.
With this action fashion companies achieve brand awareness and recognition through faces of great influence.
We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.
Some of the advertising campaigns we saw in 2011 are listed below.
Julianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus
Rafael Nadal for Armani Jeans & Underwear
Megan Fox for Armani Jeans & Underwear
Blake Lively for Chanel
Tom Brady for Under Armour
January Jones for Versace
Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir
Monica Belucci and Dolce Gabbana in Martini Gold
Posted in Creation, Designers, Fashion, Fashion Case Studies, Fashion Marketing, General, Menswear, Womenswear
Tagged 2011, advertising campaign, advertisment, armani, armour, awareness, bags, blake, blake lively for chanel, brady, brand, brand awareness, brand recognition, brands, bulgari, campaign, case, celebrities, celebrities in fashion, chanel, chic, couture, design, dunst, endorsement, eyewear, fall, fashion, fashion brands, fashion campaign, fox, fragrance, glasses, january, january jones, january jones for versace, jasmin, jeans, jones, julianne, julianne moore for talbots, kristen, kristen dunst, kristen dunst for bulgari, lively, marketing, marketing tools, megan, megan fox, megan fox for armani jeans, men, menswear, models, mon, mon jasmin noir, moore, nadal, noir, product, product campaign, product endorsement, promotion, rafael, rafael nadal for armani, recognition, season, shoes, styling, talbots, tom, tom brady, tom brady for under armour, under, under armour, underwear, versace, womenswear
May anyone deny that the Oscars is not one of the biggest and most expensive fashion shows?
The world’s best designers and the most top recognised models walked on a “red catwalk” most known as the red carpet.
Let’s take a look at what the stars chose to wear for the Oscar’s 2011 Ceremony.
Scarlett Johansson in D&G
Reese Witherspoon in Armani Prive
Nicole Kidman in Dior
Natalie Portman in Rodarte
Mila Kunis in Elie Saab
Hilary Swank in Gucci
Halle Berry in Marchesa
Hailee Steinfeld in Marchesa
Gwyneth Paltrow in Calvin Klein
Cate Blanchett in Givenchy
Anne Hathaway in Valentino
You may also want to see “World’s most weird catwalks”
Posted in Creation, Designers, Fashion, Fashion Shows & Events, Womenswear
Tagged 2011, actress, anne, armani, berry, blanchett, calvin, carpet, cate, catwalk, couture, D&G, design, dior, dolce, dress, elie, fashion, gabbana, givenchy, gucci, gwyneth, hailee, halle, hathaway, haute, hilary, johansson, kidman, klein, kunis, marchesa, mila, models, natalie, nicole, oscar, paltrow, portman, prive, red, reese, rodarte, saab, scarlett, shows, stars, steinfeld, styling, swank, valentino, witherspoon
Have you ever thought about a catwalk which length is 1500 miles?
Do you think that a catwalk can’t be frozen?
Are there any shocking bald models?
Which are the hottest models?
Watch below some of the most weird but also interesting catwalks that have ever been presented!
The collection of FENDI by Karl Langerfeld for SS2008 took place on the Great Wall of China. The total length of the catwalk was 1500 miles (2.400km)!
The coldest catwalk that was ever built was for the fashion show of CHANEL for AW 2010. A huge piece of ice was placed on the catwalk, while the models were walking in the water.
PATRICK MOHR presented his last collection for SS2011 in Berlin using the ugliest bald and beard models we have ever seen.
Burning Models in a Fashion Show in 2008
More than a typical fashion show!!!
Posted in Creation, Designers, Fashion, Fashion Shows & Events, Menswear, Womenswear
Tagged 2007, 2008, 2011, autumn, bald, berlin, burning, catwalk, chanel, china, cold, crazy, designers, fendi, great, ice, karl, langerfeld, menswear, models, mohr, patric, photos, show, spring, strange, summer, ugly, wall, water, weird, winter, wonenswear
Is the new advertising campaign of AXE Deodorant the new fashion hit?
The beautiful angels falling from the sky are some of the most recognized european top models. Sara Sampaio from Prtugal, Betty Adewole and Frances Phillips from the UK, Josipa Jankovic and Magda Kleblanska.
“Even Angels will Fall” is AXE’s moto. Will the Fashion Industry “fall” in the name of AXE Excite?
What we can say for sure, is that this is one of the best campaigns of AXE.
Whatch the video campaign:
Directed by Rupert Sanders.
Posted in Fashion, Fashion Marketing, Fashion Shows & Events, Videos
Tagged 2011, adewole, advertisment, angels, axe, betty, campaign, deodorand, excite, fashion, frances, italy, jankovic, josipa, keblanska, magda, marketing, models, phillips, sampaio, sara, trend, video
A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.
Presented and created to show the magic world of fashion and the “dreamland” of haute couture!
Read more: Highlighting the Paris Haute Couture for SS11
Posted in Creation, Defiles, Designers, Fashion, Fashion Shows & Events, General, Womenswear
Tagged 2011, adeline, alexis, andre, catwalk, chanel, chic, coco, couture, design, dior, fashion, feather, french, galliano, haute, interview, john, karl, langerfeld, leather, mabille, menswear, models, paris, season, shows, spring, styling, summer, video, week
What we saw, what we liked and what caught our attention during the Haute Couture Shows in Paris for Spring / Summer 2011.
The mature models of Adeline Andre
Black, White and Blue for Alexis Mabille
Simple and Chic for Chanel by Karl Langerfeld
Punk Rock Haute Couture by Jean Paul Gaultier
Feathers & Wings by “On aura tout vu”
Fairy Tail by Dior with the signature of John Galliano
Watch also: “Haute Couture Fashion Week Review“
Posted in Defiles, Fashion, Fashion Shows & Events, Womenswear
Tagged 2011, adeline, alexis, andre, aura, catwalk, chanel, chic, coco, couture, design, dior, dress, fashion, feather, french, galliano, gaultier, haute, jean, john, karl, langerfeld, mabille, models, on, paris, paul, season, shows, spring, styling, summer, tout, vu, womenswear