Tag Archives: models

H&M hits again with a new collaboration!!

While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the The Girl with the Dragon Tattoo” movie.

 


Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.

The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.


It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!

What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!

Watch the related video presenting this new collaboration of H&M:

Watch the movie trailer:

Read also my previous post about H&M cross marketing and collaborations.

The Designers who took their clothes off…

Fashion Designers have always been working on how to dress people and creat new designs for clothes and accessories.

But the fashion industry had always been using a provocative way to promote and advertise the brands!

Nudity in fashion is used in advertisments really often. We have seen beautiful models being naked in front of the camera in order to promote fashion products and brands.

Except of models we have also seen naked Designers who took their clothes off to advertise their brands. We could say that these campaigns are so clever because people have seen them, discussed them and criticized them but most of all people remember them. And this is what counts in a campaign!

Let’s take a look on their naked pictures.

Yves Saint Laurent was captured naked by Jeanloup Sieff and the picture was used in 1971 for the campaign of YSL’s first eau de toilette “Pour Hommes”.

Marc Jacobs is a designer who really loves to show his naked body.
In 2008 Marc takes his clothes off to advertise the new Louis Vuitton bag, photographed by Terry Richardson.


In March 2010 he gets naked again to promote his new fragrance for men “BANG”.  The photographer who captured him now is Juergen Teller.

Vivienne Westwood posted naked on a couch in front of Juergen Teller’s camera. The pictures were not use for a campaign but surely there were discussed a lot! The designer has already said “Fashion is about eventually being naked“.

Tom Ford has also been naked in front of the camera of Steve Klein for W magazine.
That’s it for now…
We hope to see some more pictures from our beloved designers…

I am sure we will!!! 😉

Do it like Canadians!

While Canadian Fashion is increasing rapidly year by year, H217 website was created in order to include portfolios, creative ideas and profiles of people who work in the fashion industry!


Rémi Guertin
, Photographer and Creator of H217, answers our question about what is H217:

“The idea behind H217 is to join content and portfolios, which is uncommon on the web. So the heart of H217 is the «salles de nouvelles» (news room) where to find fashion blogs, information about museums, expos, world news, jobs, etc.

Fashion designers have a special place because their RSS feeds are gathered on H217. They appear on the front page and they have a dedicated search engine.
For other professionals, H217 is offering the traditional «casting calls», a place for presenting expositions and the «projects» page where members can talk about their ongoing projects.

H217 is written mainly in French, there is just enough English websites for one to find its way, although in the news room is RSS Feeds are gathered in French and English too.”

From our part we have to say that H217 is a great idea of internet promotion and let’s hope that soon we may see a website like this one in Greece.
Should sponsors think about that too?

Special thanks to Rémi Guertin for his interest in burningstages and for the time taken to describe H217.

Helena Paparizou & Apostolos Mitropoulos

Apostolos Mitropoulos and Helena Paparizou worked together and created one of the first really fashionable video clips in Greece.

Apostolos, a fashion designer of the new generation of greek designers with his eccentric style and his muse Helena, one of the most famous greek pop singers, they collaborated for her new video clip of the song “Baby it’s over” which had been a great hit in greek and european radios from the first time it was presented.

Helena presented for the first time her new song during “MAD Walk” a show which combines Music & Fashion. During “MAD Walk”, we saw Helena singing “Baby it’s over” and a catwalk with Apostolos’ clothes.

Enjoy the new clip and a great song!

Celebrities in fashion

One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.

With this action fashion companies achieve brand awareness and recognition through faces of great influence.

We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.

Some of the advertising campaigns we saw in 2011 are listed below.

Juliane Moore for TalbotsJulianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus

Rafael Nadal for Armani Jeans & Underwear

Megan Fox for Armani Jeans & UnderwearMegan Fox for Armani Jeans & Underwear

Blake Lively for Chanel

Tom Brady for Under Armour

January Jones for Versace

Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir

 

Monica Belucci and Dolce Gabbana in Martini Gold

The “Oscar Fashion Show”

May anyone deny that the Oscars is not one of the biggest and most expensive fashion shows?

The world’s best designers and the most top recognised models walked on a “red catwalk” most known as the red carpet.

Let’s take a look at what the stars chose to wear for the Oscar’s 2011 Ceremony.

scarlett_johannson_d&gScarlett Johansson in D&G

reese_witherspoon_armani_priveReese Witherspoon in Armani Prive

nicole_kidman_diorNicole Kidman in Dior

natalie_portman_rodarteNatalie Portman in Rodarte

mila_kunis_elie_saabMila Kunis in Elie Saab

hilary_swank_gucciHilary Swank in Gucci

halle_berry_marchesaHalle Berry in Marchesa

hailee_steinfeld_marchesaHailee Steinfeld in Marchesa

gwyneth_paltrow_ckGwyneth Paltrow in Calvin Klein

cate_blanchett_givenchyCate Blanchett in Givenchy

anne_hathaway_valentinoAnne Hathaway in Valentino

 

You may also want to seeWorld’s most weird catwalks

World’s most weird catwalks

Have you ever thought about a catwalk which length is 1500 miles?
Do you think that a catwalk can’t be frozen?
Are there any shocking bald models?
Which are the hottest models?

Watch below some of the most weird but also interesting catwalks that have ever been presented!

The collection of FENDI by Karl Langerfeld for SS2008 took place on the Great Wall of China. The total length of the catwalk was 1500 miles (2.400km)!

The coldest catwalk that was ever built was for the fashion show of CHANEL for AW 2010. A huge piece of ice was placed on the catwalk, while the models were walking in the water.

PATRICK MOHR presented his last collection for SS2011 in Berlin using the ugliest bald and beard models we have ever seen.

Burning Models in a Fashion Show in 2008

More than a typical fashion show!!!

Is the AXE Deodorant the new fashion trend?

Is the new advertising campaign of AXE Deodorant the new fashion hit?

The beautiful angels falling from the sky are some of the most recognized european top models. Sara Sampaio from Prtugal, Betty Adewole and Frances Phillips from the UK, Josipa Jankovic and Magda Kleblanska.

“Even Angels will Fall” is AXE’s moto. Will the Fashion Industry “fall” in the name of AXE Excite?

What we can say for sure, is that this is one of the best campaigns of AXE.

Whatch the video campaign:

Directed by Rupert Sanders.

Haute Couture Fashion Week Review

A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.

Presented and created to show the magic world of fashion and the “dreamland” of haute couture!

Read more: Highlighting the Paris Haute Couture for SS11

Highlighting the Paris Haute Couture for SS11

What we saw, what we liked and what caught our attention during the Haute Couture Shows in Paris for Spring / Summer 2011.

The mature models of Adeline Andre

Black, White and Blue for Alexis Mabille

Simple and Chic for Chanel by Karl Langerfeld

Punk Rock Haute Couture by Jean Paul Gaultier

Feathers & Wings by “On aura tout vu

Fairy Tail by Dior with the signature of John Galliano

Watch also: “Haute Couture Fashion Week Review