So cute, so fashionable and for such a great purpose, Pudsey, the BBC mascot bear for children in need has been redesigned by famous british designers for an internet auction.
The fashionable bears, one-of-a-kind, will be sold in the BBC Children in Need online auction and the money will be donated to disadvantaged children in the UK.
This time we won’t discuss about this Marketing approach of the British Fashion Houses and Designers but let’s enjoy the creations and give the children our warmest smile and our love!

From left Jonathan Saunders, PPQ, Mulberry, Giles Deacon, Kate Hillier, Liberty, Henry Holland, Patrick Grant and Erdem.
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Posted in Creation, Designers, Fashion, Fashion Marketing
Tagged 2011, advertising campaign, advertisment, BBC, BBC auction, BBC charity, bears, blogs, brand, british designers, charity, charity auction, Children in Need, collaboration, design, designers, Erdem, fashion, fashion bears, Giles Deacon, Henry Holland, images, internet, internet auction, Jonathan Saunders, Kate Hillier, Liberty, marketing, mascot, Mulberry, new, Patrick Grant, PPQ, pudsey, Pudsey mascot, Pudsey the bear, UK