Tag Archives: spring

H&M’s Cross-Marketing Strategies

A great idea of Marketing is what we call “Cross-Marketing”.

Cross-Marketing in Fashion is a really common marketing approach of companies to promote their products or brands and it’s really simple. Cross Marketing is a collaboration of two or more companies of the same or different kind for the same purpose.

A great example of Cross-Marketing in Fashion is H&M. The company since 2004 has started to collaborate with several high-selling Fashion Houses and Designers, Pop-Stars or even Game Companies.

Let’s go through those years and see what they have done.

November 2004: H&M collaborates with Karl Lagerfeld to create an exclusive collection only for selected stores

November 2005: new collection with Stella McCartney

November 2006: collection with the avant-garde designers Victor & Rolf

March 2007: collection designed by the pop-star Madonna

June 2007: collaboration with game developers Maxis to create a H&M Fashion Stuff Pack for the game The Sims 2

November 2007: new collection with Roberto Cavalli

Also in 2007: new collection only for China with Kylie Minogue

Fall 2008: collaboration with Comme des Garçons

SS 2009: collaboration with Matthew Williamson for two exclusive ranges of womenswear and menswear only in selected stores


November 2009:
limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags

December 2009: ladies knitwear and lingerie range by Sonia Rykiel

Fall 2010: collaboration with Lanvin

SS 2011: collaboration with the blogger Ellin Kling only for selected stores

Few days ago H&M announced their new collaboration with Versace for a new autumn ‘11 collection designed by Donatella Versace.

As it seems H&M has noticed that this kind of Marketing and those collaborations has increased its revenues. We couldn’t notice that some of the collections were sold only in one hour in larger cities.

Should other companies think about the same Marketing approach for their brands?
If we take H&M as an example the answer is definitely YES.

Source: H&M – Wikipedia page

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World’s most weird catwalks

Have you ever thought about a catwalk which length is 1500 miles?
Do you think that a catwalk can’t be frozen?
Are there any shocking bald models?
Which are the hottest models?

Watch below some of the most weird but also interesting catwalks that have ever been presented!

The collection of FENDI by Karl Langerfeld for SS2008 took place on the Great Wall of China. The total length of the catwalk was 1500 miles (2.400km)!

The coldest catwalk that was ever built was for the fashion show of CHANEL for AW 2010. A huge piece of ice was placed on the catwalk, while the models were walking in the water.

PATRICK MOHR presented his last collection for SS2011 in Berlin using the ugliest bald and beard models we have ever seen.

Burning Models in a Fashion Show in 2008

More than a typical fashion show!!!

Haute Couture Fashion Week Review

A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.

Presented and created to show the magic world of fashion and the “dreamland” of haute couture!

Read more: Highlighting the Paris Haute Couture for SS11

Highlighting the Paris Haute Couture for SS11

What we saw, what we liked and what caught our attention during the Haute Couture Shows in Paris for Spring / Summer 2011.

The mature models of Adeline Andre

Black, White and Blue for Alexis Mabille

Simple and Chic for Chanel by Karl Langerfeld

Punk Rock Haute Couture by Jean Paul Gaultier

Feathers & Wings by “On aura tout vu

Fairy Tail by Dior with the signature of John Galliano

Watch also: “Haute Couture Fashion Week Review