While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the “The Girl with the Dragon Tattoo” movie.
Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.
The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.
It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!
What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!
Watch the related video presenting this new collaboration of H&M:
Watch the movie trailer:
Read also my previous post about H&M cross marketing and collaborations.
Posted in Creation, Designers, Fashion, Fashion Case Studies, Fashion Marketing, Videos, Womenswear
Tagged 2011, accessories, advertising campaign, advertisment, brand, campaign, case, colette, collaboration, design, designers, dirty look, divided H&M, dragon, Dragon Tattoo, fashion, film, h&m, jeans, Lisbeth Salander, marketing, models, movies, new, new collection, promotion, Stieg Larsson, styling, t-shirts, tattoo, the girl with the dragon tattoo, trailer, trilogy, Trish Summerville, urban style, versace, video, womenswear