Tag Archives: video

H&M hits again with a new collaboration!!

While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the The Girl with the Dragon Tattoo” movie.

 


Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.

The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.


It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!

What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!

Watch the related video presenting this new collaboration of H&M:

Watch the movie trailer:

Read also my previous post about H&M cross marketing and collaborations.

H&M’s Cross-Marketing Strategies

A great idea of Marketing is what we call “Cross-Marketing”.

Cross-Marketing in Fashion is a really common marketing approach of companies to promote their products or brands and it’s really simple. Cross Marketing is a collaboration of two or more companies of the same or different kind for the same purpose.

A great example of Cross-Marketing in Fashion is H&M. The company since 2004 has started to collaborate with several high-selling Fashion Houses and Designers, Pop-Stars or even Game Companies.

Let’s go through those years and see what they have done.

November 2004: H&M collaborates with Karl Lagerfeld to create an exclusive collection only for selected stores

November 2005: new collection with Stella McCartney

November 2006: collection with the avant-garde designers Victor & Rolf

March 2007: collection designed by the pop-star Madonna

June 2007: collaboration with game developers Maxis to create a H&M Fashion Stuff Pack for the game The Sims 2

November 2007: new collection with Roberto Cavalli

Also in 2007: new collection only for China with Kylie Minogue

Fall 2008: collaboration with Comme des Garçons

SS 2009: collaboration with Matthew Williamson for two exclusive ranges of womenswear and menswear only in selected stores


November 2009:
limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags

December 2009: ladies knitwear and lingerie range by Sonia Rykiel

Fall 2010: collaboration with Lanvin

SS 2011: collaboration with the blogger Ellin Kling only for selected stores

Few days ago H&M announced their new collaboration with Versace for a new autumn ‘11 collection designed by Donatella Versace.

As it seems H&M has noticed that this kind of Marketing and those collaborations has increased its revenues. We couldn’t notice that some of the collections were sold only in one hour in larger cities.

Should other companies think about the same Marketing approach for their brands?
If we take H&M as an example the answer is definitely YES.

Source: H&M – Wikipedia page

Helena Paparizou & Apostolos Mitropoulos

Apostolos Mitropoulos and Helena Paparizou worked together and created one of the first really fashionable video clips in Greece.

Apostolos, a fashion designer of the new generation of greek designers with his eccentric style and his muse Helena, one of the most famous greek pop singers, they collaborated for her new video clip of the song “Baby it’s over” which had been a great hit in greek and european radios from the first time it was presented.

Helena presented for the first time her new song during “MAD Walk” a show which combines Music & Fashion. During “MAD Walk”, we saw Helena singing “Baby it’s over” and a catwalk with Apostolos’ clothes.

Enjoy the new clip and a great song!

Martini Gold by Dolce & Gabbana

Collaboration of two top italian brands!

MARTINI with DOLCE & GABBANA

created the new Martini GOLD.

The two brands insipired by the elegance, the taste and the italian aesthetics created a new bottle and a new Martini flavour.

In the advertising campaign, we see Monica Belucci, the italian diva, walking on the streets of Rome and a crowd of men following her!

The question is: Are the following her or the gold bottle in her bag?

A great moment in the advertising campaign, is when Monica meets the two designers in an italian bar and they drink Martini.

A high-fashion campaign and a high-fashion drink!

Enjoy it…

“Born this way” – the new video clip of Lady Gaga

“Born this way”
New song and a new video clip for Lady Gaga!

Another collaboration which proves that Lady Gaga is a fashion icon!

The world-renown image maker and showstudio.com founder, Nick Night directed her new video clip, while Nicola Formichetti took care of the styling.

Credits on showstudio.com

Also recommended: “Nick Night: A Tribute to Alexander McQueen

Is the AXE Deodorant the new fashion trend?

Is the new advertising campaign of AXE Deodorant the new fashion hit?

The beautiful angels falling from the sky are some of the most recognized european top models. Sara Sampaio from Prtugal, Betty Adewole and Frances Phillips from the UK, Josipa Jankovic and Magda Kleblanska.

“Even Angels will Fall” is AXE’s moto. Will the Fashion Industry “fall” in the name of AXE Excite?

What we can say for sure, is that this is one of the best campaigns of AXE.

Whatch the video campaign:

Directed by Rupert Sanders.

Haute Couture Fashion Week Review

A really interesting video by Fashion Tv, reviewing what we saw during the Haute Couture Fashion Week for Spring Summer 2011 in Paris.

Presented and created to show the magic world of fashion and the “dreamland” of haute couture!

Read more: Highlighting the Paris Haute Couture for SS11

Interview with Coco Chanel 1969 / Part 1

Coco Chanel giving interview and talking about french and italian fashion! Do you want to know about Fashion Marketing? Listen to what she sais! (the interview is in french)

Watch Part 2 too!!!

John Galliano FW 2011/12 FOR MEN

Designers have already presented their first fashion shows for fall winter season of 2011 – 2012. Let’s find out and see several catwalk performances and really cool stages!

John Galliano was inspired by the streets of NY. His creations and the way of presentation reminds us homeless men! Is it just an idea or another action against the world crisis?!

Mary Katrantzou – The Greek Designer who conquered London

Mary Katrantzou is the greek designer who conquered London’s fashion runways with her digital prints.  She won the Swiss Textile Award 2010 and created her own brand.

Watch her latest catwalk in London SS11 and her interview in the following video.