Tag Archives: womenswear

H&M hits again with a new collaboration!!

While waiting for the new collection Versace for H&M to be displayed in the stores worldwide, H&M announces a new collaboration with Trish Summerville, the costume designer of the The Girl with the Dragon Tattoo” movie.

 


Inspired by the film trilogy Millennium of Stieg Larsson and the personality of his heroe Lisbeth Salander, H&M asked the designer to create an exclusive collection for women.

The collection named “Dragon Tattoo” features T-Shirts and Jeans with an urban style and a dirty look.


It will be launched exclusively in Colette the November 28th and from December 14th in the Divided sector of 180 H&M stores worldwide!

What can we say? H&M knows how to deal with marketing issues regarding its collaborations!!

Watch the related video presenting this new collaboration of H&M:

Watch the movie trailer:

Read also my previous post about H&M cross marketing and collaborations.

More than a lookbook! (Part 2)

Following my previous post about the new F/W 11-12 lookbook of the famous designer Christian Louboutin with the collaboration of the photographer Peter Lippmann, which was inspired by famous classic portrait paintings, I was curious to see the paintings and compare them with the photos of the lookbook.

Trully I was amazed…

I have created a collage with the two pictures. On the left you will see the pictures of Louboutin’s lookbook and on the right the real painting.

Take a look and I am waiting for your comments!

“Santa Dorotea” by Francisco de Zurbaran (1648)

“Elisabeth of Austria” by Francois Clouet (1571)

“Portrait of a Girl” by Jean Babtiste Camille Corot (1857)

“Mary Magdalene with oil lamp” by Georges de la Tour (1635)

“Marquise d’Antin” by Jean-Marc Nattier (1738)

“Portrait d’une Negresse” by Marie-Guillemine Benoist (1800)

“Arrangement in grey and white / Whistler’s Mother” by Whistler (1871)

Such inspirational work…

Read also: “More than a lookbook! (Part 1)”

More than a lookbook! (Part 1)

The famous designer Christian Louboutin and the photographer Peter Lippmann worked together to present the new lookbook for the designer’s F/W 11-12 collection.

Inspired by famous classic portrait paintings they have presented an artistic lookbook that can be exhibited in art galleries and museums, not only in a fashion store.

If we consider the Marketing approach this is a campaign that noone will ever forget!

Let’s take a look on the pictures:

“Mary Magdalene with oil lamp” by Georges de la Tour

“Elisabeth of Austria” by Francois Clouet

“Santa Dorotea” by Francisco de Zurbaran

“Portrait of a Girl” by Jean Babtiste Camille Corot

“Portrait d’une Negresse” by Marie-Guillemine Benoist

“Marquise d’Antin” by Jean-Marc Nattier

“Arrangement in grey and white / Wistler’s Mother” by Whistler

Read also: “More than a lookbook! (Part 2)

H&M’s Cross-Marketing Strategies

A great idea of Marketing is what we call “Cross-Marketing”.

Cross-Marketing in Fashion is a really common marketing approach of companies to promote their products or brands and it’s really simple. Cross Marketing is a collaboration of two or more companies of the same or different kind for the same purpose.

A great example of Cross-Marketing in Fashion is H&M. The company since 2004 has started to collaborate with several high-selling Fashion Houses and Designers, Pop-Stars or even Game Companies.

Let’s go through those years and see what they have done.

November 2004: H&M collaborates with Karl Lagerfeld to create an exclusive collection only for selected stores

November 2005: new collection with Stella McCartney

November 2006: collection with the avant-garde designers Victor & Rolf

March 2007: collection designed by the pop-star Madonna

June 2007: collaboration with game developers Maxis to create a H&M Fashion Stuff Pack for the game The Sims 2

November 2007: new collection with Roberto Cavalli

Also in 2007: new collection only for China with Kylie Minogue

Fall 2008: collaboration with Comme des Garçons

SS 2009: collaboration with Matthew Williamson for two exclusive ranges of womenswear and menswear only in selected stores


November 2009:
limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags

December 2009: ladies knitwear and lingerie range by Sonia Rykiel

Fall 2010: collaboration with Lanvin

SS 2011: collaboration with the blogger Ellin Kling only for selected stores

Few days ago H&M announced their new collaboration with Versace for a new autumn ‘11 collection designed by Donatella Versace.

As it seems H&M has noticed that this kind of Marketing and those collaborations has increased its revenues. We couldn’t notice that some of the collections were sold only in one hour in larger cities.

Should other companies think about the same Marketing approach for their brands?
If we take H&M as an example the answer is definitely YES.

Source: H&M – Wikipedia page

Helena Paparizou & Apostolos Mitropoulos

Apostolos Mitropoulos and Helena Paparizou worked together and created one of the first really fashionable video clips in Greece.

Apostolos, a fashion designer of the new generation of greek designers with his eccentric style and his muse Helena, one of the most famous greek pop singers, they collaborated for her new video clip of the song “Baby it’s over” which had been a great hit in greek and european radios from the first time it was presented.

Helena presented for the first time her new song during “MAD Walk” a show which combines Music & Fashion. During “MAD Walk”, we saw Helena singing “Baby it’s over” and a catwalk with Apostolos’ clothes.

Enjoy the new clip and a great song!

Celebrities in fashion

One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.

With this action fashion companies achieve brand awareness and recognition through faces of great influence.

We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.

Some of the advertising campaigns we saw in 2011 are listed below.

Juliane Moore for TalbotsJulianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus

Rafael Nadal for Armani Jeans & Underwear

Megan Fox for Armani Jeans & UnderwearMegan Fox for Armani Jeans & Underwear

Blake Lively for Chanel

Tom Brady for Under Armour

January Jones for Versace

Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir

 

Monica Belucci and Dolce Gabbana in Martini Gold

Highlighting the Paris Haute Couture for SS11

What we saw, what we liked and what caught our attention during the Haute Couture Shows in Paris for Spring / Summer 2011.

The mature models of Adeline Andre

Black, White and Blue for Alexis Mabille

Simple and Chic for Chanel by Karl Langerfeld

Punk Rock Haute Couture by Jean Paul Gaultier

Feathers & Wings by “On aura tout vu

Fairy Tail by Dior with the signature of John Galliano

Watch also: “Haute Couture Fashion Week Review

Louis Vuitton’s Fashion Show in Tokyo / HS7UYVDW645R

What would you do if you don’t find the right place where your fashion show will take place?

The answer is really simple! Create your own stage!!!

That’s what Louis Vuitton did for its fashion show in Tokyo (2006). A great stage was built in order to host the show and the big closing party.