More than a lookbook! (Part 2)

Following my previous post about the new F/W 11-12 lookbook of the famous designer Christian Louboutin with the collaboration of the photographer Peter Lippmann, which was inspired by famous classic portrait paintings, I was curious to see the paintings and compare them with the photos of the lookbook.

Trully I was amazed…

I have created a collage with the two pictures. On the left you will see the pictures of Louboutin’s lookbook and on the right the real painting.

Take a look and I am waiting for your comments!

“Santa Dorotea” by Francisco de Zurbaran (1648)

“Elisabeth of Austria” by Francois Clouet (1571)

“Portrait of a Girl” by Jean Babtiste Camille Corot (1857)

“Mary Magdalene with oil lamp” by Georges de la Tour (1635)

“Marquise d’Antin” by Jean-Marc Nattier (1738)

“Portrait d’une Negresse” by Marie-Guillemine Benoist (1800)

“Arrangement in grey and white / Whistler’s Mother” by Whistler (1871)

Such inspirational work…

Read also: “More than a lookbook! (Part 1)”

More than a lookbook! (Part 1)

The famous designer Christian Louboutin and the photographer Peter Lippmann worked together to present the new lookbook for the designer’s F/W 11-12 collection.

Inspired by famous classic portrait paintings they have presented an artistic lookbook that can be exhibited in art galleries and museums, not only in a fashion store.

If we consider the Marketing approach this is a campaign that noone will ever forget!

Let’s take a look on the pictures:

“Mary Magdalene with oil lamp” by Georges de la Tour

“Elisabeth of Austria” by Francois Clouet

“Santa Dorotea” by Francisco de Zurbaran

“Portrait of a Girl” by Jean Babtiste Camille Corot

“Portrait d’une Negresse” by Marie-Guillemine Benoist

“Marquise d’Antin” by Jean-Marc Nattier

“Arrangement in grey and white / Wistler’s Mother” by Whistler

Read also: “More than a lookbook! (Part 2)

H&M’s Cross-Marketing Strategies

A great idea of Marketing is what we call “Cross-Marketing”.

Cross-Marketing in Fashion is a really common marketing approach of companies to promote their products or brands and it’s really simple. Cross Marketing is a collaboration of two or more companies of the same or different kind for the same purpose.

A great example of Cross-Marketing in Fashion is H&M. The company since 2004 has started to collaborate with several high-selling Fashion Houses and Designers, Pop-Stars or even Game Companies.

Let’s go through those years and see what they have done.

November 2004: H&M collaborates with Karl Lagerfeld to create an exclusive collection only for selected stores

November 2005: new collection with Stella McCartney

November 2006: collection with the avant-garde designers Victor & Rolf

March 2007: collection designed by the pop-star Madonna

June 2007: collaboration with game developers Maxis to create a H&M Fashion Stuff Pack for the game The Sims 2

November 2007: new collection with Roberto Cavalli

Also in 2007: new collection only for China with Kylie Minogue

Fall 2008: collaboration with Comme des Garçons

SS 2009: collaboration with Matthew Williamson for two exclusive ranges of womenswear and menswear only in selected stores

November 2009: limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags

December 2009: ladies knitwear and lingerie range by Sonia Rykiel

Fall 2010: collaboration with Lanvin

SS 2011: collaboration with the blogger Ellin Kling only for selected stores

Few days ago H&M announced their new collaboration with Versace for a new autumn ‘11 collection designed by Donatella Versace.

As it seems H&M has noticed that this kind of Marketing and those collaborations has increased its revenues. We couldn’t notice that some of the collections were sold only in one hour in larger cities.

Should other companies think about the same Marketing approach for their brands?
If we take H&M as an example the answer is definitely YES.

Source: H&M – Wikipedia page

Celebrities in fashion

One of the most usual promotion and marketing tools in fashion is to use Celebrities for product endorsement and advertising campaigns.

With this action fashion companies achieve brand awareness and recognition through faces of great influence.

We have already seen actors, athletes, singers and other celebrities to act like real models in a photo shout.

Some of the advertising campaigns we saw in 2011 are listed below.

Julianne Moore for Talbots’ spring 2011 campaign lensed by Mert & Marcus

Rafael Nadal for Armani Jeans & Underwear

Megan Fox for Armani Jeans & Underwear

Blake Lively for Chanel

Tom Brady for Under Armour

January Jones for Versace

Kirsten Dunst for Bulgari’s new fragrance, Mon Jasmin Noir

 

Monica Belucci and Dolce Gabbana in Martini Gold

Alexander McQueen FW 2011/12 Menswear

Military is back?

Givenchy Menswear Fall Winter 2011/12 Fashion Show

Simple, Chic and lots of Brown! These 3 words characterize the collection of Givenchy for men A/W 2011/12!

Women models presenting menswear? Is it the new trend???

John Galliano FW 2011/12 FOR MEN

Designers have already presented their first fashion shows for fall winter season of 2011 – 2012. Let’s find out and see several catwalk performances and really cool stages!

John Galliano was inspired by the streets of NY. His creations and the way of presentation reminds us homeless men! Is it just an idea or another action against the world crisis?!